The real difference in professional and personal relationships comes from a subtle factor that precedes words: the gaze.
How often do we see someone who has achieved important results and realize they have few technical skills compared to others? Many say: relational ability. But what is at the base of this relational ability? The gaze is a fundamental pillar of every relationship.
If you know how to use it with calm, presence, intention, you obtain something that goes beyond — more powerful than any word. It changes how a person feels from within, and this happens before a single word has been spoken.
Communication theories generally speak only of words. Dr. Paret has created a true practice of communication that starts where words do not reach. An operative, subtle, rare knowledge, fully confirmed by neuroscience.
The Gaze Is More Powerful Than Logic and Acts First
Everyone knows that a gaze can impress more than words. In certain cases the gaze can even stop words, as appears in demonstrations of non-verbal hypnosis.
Think of a Zoom meeting. How often could we hold the same meeting with a group call? Yet we prefer to see each other, we prefer to have each other’s faces. Why? It is primitive — because there is the gaze. It is a necessity of our original mind: to see the other, to feel their presence, to orient oneself through their eyes.
Think of politics: the leaders who leave an impression, often debated but unforgettable, are those who know how to look. And think of the gaze of a stranger that strikes us without knowing why. It is all a matter of gaze — or also of fascination.
The gaze operates on the most ancient part of the brain — the original mind — which responds before logic, before reasoning, before conscious thought has time to form. And it acts on animals too, which do not have the frontal cortex as developed as in humans. It also acts on reptiles. We are reaching the cerebellum — the oldest part, the one at the back of the skull. Scientifically, a full and stable eye contact activates deep mechanisms such as the release of oxytocin, the orientation of attention, signals that tell us whether we can trust or not.
The gaze goes beyond psychology. It is biological. It acts before words, and goes well beyond them.
Fascination: A Lost and Rediscovered Knowledge
He worked with over 25,000 people using magnetism techniques. Prof. Erminio Di Pisa — Dr. Paret’s master — called this effect Fascination. A term that comes from an ancient tradition, tracing back to the Egyptians. He described the state that is created in the nervous system of one who receives a magnetic, steady, tension-free gaze: an opening, a loosening of defenses, a willingness that emerges before any conscious intention.
This tradition — with masters such as Donato in the nineteenth century and transmitted through figures like Virgilio T. up to Dr. Paret — had almost disappeared. Difficult to transmit, to put into form, to teach.
Dr. Paret worked on it for decades. Initiated into these subjects, he studied with the direct custodians of this knowledge, compared different traditions, and with his knowledge of neuroscience built a methodology that makes teachable what seemed ineffable. Mesmerismus® is the result of that work.
The gaze is the key to the soul — Mesmerismus®
Gaze and Cerebral Laterality
Behind the practice of Fascination there are levels of refinement that go well beyond simply “looking into the eyes.”
One of these — which alone is worth an entire training journey — is the laterality of the gaze, connected to the laterality of the brain. Looking at the left eye of the interlocutor or the right is different at the level of the nervous system. It changes the quality of attention, it changes the type of connection we create, it changes the climate of our encounter. Those who know this distinction hold a precision instrument. Those who do not work blind.
Fascination in Professional Life: The Presence That Is Felt
An executive enters a room and commands attention without raising their voice. A doctor with a calm gaze stabilizes an agitated patient before even speaking. A negotiator absorbs the tension of the other without reacting, and in the end guides the conversation where they had decided to take it.
In all these cases the decisive factor is not what is said. It is the inner mental state from which it is said — which some call mindset, but is in reality much more than a simple attitude, it is something that is born from within — and the gaze is the primary channel through which that state is transmitted.
Fascination is influence that helps communication. It is co-regulation, in scientific terms. It is bringing stability, openness and orientation into a relational field — through one’s presence, before one’s words. Ferrari, Vodafone, Deutsche Bank: this is the concrete difference that the PARET Method© has produced in real corporate contexts, with real people.
It Is Not Taught. It Is Transmitted.
What makes this system different from any communication course is that it is not about learning a behavior. It is about developing a way of being, an inner state.
Like learning to swim: you can read everything you want, but the body does not know how to swim until it enters the water. The nervous system changes only through direct experience. This is why transmission — contact with those who already carry this state — is irreplaceable.
There is much more, behind the gaze, than these pages can contain. Vagal regulation, deep systems of orientation and bonding, techniques that open levels of perception that in daily life remain closed. Those who enter this path discover it progressively.
Do you want to discover how it applies to your professional reality?
▶ Contact Dr. Paret for an exploratory meeting
Dr. Marco Paret — Mesmerismus®
marcoparet.com • marcoparet.net
